Privacy Policy

Last updated: 28 January 2026

Please note that these terms supersede any previous version of this policy.

This website is owned and operated by Novella Digital (“we”, “us”, “our”).

By using our website (www.novelladigital.com.au), submitting an enquiry, or engaging our digital marketing services, you agree to this Privacy Policy.

We respect your privacy and are committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. What This Policy Covers

This Policy explains how we collect, use, store, and disclose your information when you:

  • visit or interact with our website;

  • request a quote or make an enquiry;

  • subscribe to our marketing communications;

  • engage us for digital marketing services; or

  • provide access to digital platforms as part of our work.

2. What Information We Collect

2.1 Personal Information

We may collect information that identifies you or your business, including:

  • Name, job title, company details

  • Email address, phone number, business address

  • Billing and payment information

  • Account credentials you provide for platforms (e.g., Meta, Google Ads, CMS logins)

  • Information relevant to marketing campaigns or service delivery

  • Any other information you knowingly submit to us

2.2 Sensitive or Business-Critical Information

Depending on the services you use, we may also collect:

  • Financial or business performance data

  • Analytics, customer lists, or CRM data you provide

  • Information contained in your audience or customer platforms

  • Any information reasonably considered “sensitive” under the Privacy Act

2.3 Technical / Non-Personal Information

When you visit our website, we may collect:

  • Browser type, device, operating system

  • IP address and geolocation

  • Pages viewed, time on site, referring URLs

  • Cookies, pixels, tags, and tracking technologies (e.g., Meta Pixel, Google Analytics)

3. How We Collect Information

We collect information when you:

  • fill out a form on our website

  • contact us by email, phone, messaging platforms, or social media

  • subscribe to newsletters

  • provide access to your advertising, website CMS, or analytics platforms

  • engage in meetings, workshops, or discovery calls

We may also receive information from:

  • referral partners

  • publicly available sources

  • third-party marketing or advertising platforms (where consent has been given)

4. How We Use Your Information

We use your information to:

  • provide, deliver, and manage our services

  • communicate about your project, account, or support requests

  • analyse and optimise advertising campaigns

  • improve our website and service offerings

  • send marketing materials (where you have opted in)

  • process payments and manage billing

  • comply with our legal or regulatory obligations

You may unsubscribe from marketing communications at any time.

5. Disclosure of Information

We may share your information with:

  • our employees, contractors, and service providers

  • hosting providers, CRM tools, and digital marketing platforms

  • third-party platforms you authorise (Google, Meta, email marketing tools, etc.)

  • legal or regulatory authorities where required

  • prospective purchasers in the event of a restructure, sale, or merger

Overseas Disclosure:

Some third-party service providers may store data overseas. We take reasonable steps to ensure they comply with the APPs.

We will never sell, rent, or trade your personal information.

6. Storage and Security

We take reasonable technical and organisational steps to protect your information, including:

  • restricted internal access

  • password protection and authentication controls

  • secure cloud-based systems

  • encryption where appropriate

However, no online transmission can be guaranteed 100% secure. You provide information at your own risk.

7. Data Retention and Disposal

We retain your information only for as long as required for:

  • service delivery

  • legal or financial record-keeping

  • business reporting obligations

When no longer required, data is securely destroyed or de-identified.

8. Cookies, Tracking & Analytics

Our website uses cookies and similar technologies to:

  • enhance user experience

  • analyse site traffic and behaviour

  • personalise content and advertising

  • measure campaign performance

Cookies may be essential, functional, or advertising-based.

You can disable cookies in your browser settings, though some website features may not function properly.

Third-party tools used may include:

  • Google Analytics

  • Meta Pixel

  • Tag managers and marketing platforms

These tools are subject to their own privacy policies.

9. Links to Other Websites

Our website may contain links to external sites.

We are not responsible for the privacy practices or content of external sites and recommend you review their privacy policies before providing personal information.

10. Access and Correction

You may request:

  • access to personal information we hold about you

  • corrections where information is inaccurate, incomplete, or outdated

To do so, contact us at hello@novelladigital.com.au.

We may require proof of identity.

11. Notifiable Data Breaches

If a data breach is likely to cause serious harm, we will notify:

  • affected individuals, and

  • the Office of the Australian Information Commissioner (OAIC),

as required under the Notifiable Data Breaches Scheme.

12. Complaints

If you have any concerns about how we handle your information, please contact: hello@novelladigital.com.au

We will respond promptly.

If you are not satisfied with our response, you may contact the OAIC: www.oaic.gov.au

13. Changes to This Policy

We may update this Privacy Policy from time to time.

The latest version will always be available on our website.

Material changes may be communicated directly where appropriate.

14. Contact Us

Novella Digital

Location: Based in New South Wales, Australia

Email: hello@novelladigital.com.au

Website: www.novelladigital.com.au