Meet Jess
THE HEART AND STRATEGY BEHIND NOVELLA DIGITALAbout Jess
Hey, I’m Jess – founder of Novella Digital, and a digital strategist with over 10 years of experience across paid media, SEO, email marketing, websites, and digital growth strategy.
Over the years, I’ve worked with brands across Australia, the United Kingdom, and Indonesia – spanning hospitality, wellness, beauty, trades, construction, professional services, creative agencies, and many more.
Through every role, one thing became clear: the strongest results didn't come from bigger budgets, more content, or chasing every new trend. They came from clarity. When business owners understood their strategy, felt confident in their decisions, and had a clear direction for growth, marketing became far more effective.
After years working across agencies and in-house teams, I realised that many business owners weren't looking for another marketing provider. They were looking for someone they could trust to simplify the complex, provide honest advice, and help them make sense of the ever-changing digital landscape.
I created Novella Digital to give business owners access to strategic support that feels collaborative, practical, and grounded in what matters most to their goals.
Because when you understand where you're heading and why, it's much easier to move forward with confidence.
The Story Behind
Novella Digital
Novella Digital was never just an idea – it was a response to something I kept seeing everywhere.
Business owners pouring everything into the businesses they’d worked so hard to build, yet still feeling unsure about their digital marketing.
Between endless advice, changing algorithms, new platforms, AI tools, and a growing list of things they were told they "should" be doing, digital marketing had become far more complicated than it needed to be.
The problem wasn’t a lack of effort. It was a lack of clarity.
Too many business owners were making decisions without understanding what was actually driving results, where their opportunities were, or how all the moving pieces fit together.
To help business owners feel more confident in their marketing, more informed in their decisions, and more in control of their growth.
Because when you understand your strategy, growth becomes a lot less overwhelming.
The Heart Behind the Name
Most marketing support falls into one of two categories.
You're either expected to figure everything out yourself, or you're asked to hand everything over and hope for the best.
I don't believe either approach serves business owners particularly well.
Having worked across both agencies and in-house teams, I've seen first-hand that the best results come from partnership, not dependency.
That's why Novella Digital was built around transparency, education, and practical support.
You'll always understand what's happening, why it matters, and how it supports your goals - giving you the confidence to make informed decisions about your business.
A Different Kind
of Digital
The word Novella means a short, meaningful story.
I've always loved that meaning because great marketing starts with understanding the story behind a business — the people behind it, the purpose behind it, and the direction it's trying to move towards.
That idea sits at the heart of everything I do.
I believe digital marketing should feel clear, intentional, and connected to the bigger picture of your business. Not a collection of disconnected tactics, random marketing activities, or pressure to be everywhere at once.
Instead, it should be grounded in strategy, backed by data, aligned with your goals, and designed to support sustainable growth.
Because every business has a story worth telling, and the right strategy helps people find it.
The Heart of
Novella Digital
Clarity over complexity.
Marketing shouldn't leave you feeling confused about where your money is going or what's actually working.
Strategy before tactics.
The latest trend, platform, or AI tool means very little without a clear plan behind it.
Honest advice, always.
If something isn't the right fit, I'll tell you. Growth comes from trust, not empty promises.
Teach as we go.
You'll always understand what's happening, why it matters, and how it supports your goals.
Growth that feels sustainable.
The goal isn't to do more marketing. It's to build the right marketing ecosystem for your business.
Get in Touch
Ready to build a digital strategy that supports sustainable growth?
Let's talk about where your business is now, where you'd like it to go, and how digital strategy can help get you there.